基于大数据的商业银行企业客户资金流向的研究  

Research on the commercial bank's customer capital flow based on Big data

作　　者：张岩[1] 刘晓芸 马玉洁 ZHANG Yan;LIU Xiao-yun;MA Yu-jie

机构地区：[1]山东省农村信用社联合社,山东济南250299 [2]不详

出　　处：《信息技术与信息化》2017年第1期154-157,共4页Information Technology and Informatization

摘　　要：商业银行的企业客户在账户流水交易行为体现了企业之间的资金往来关系,说明了企业在其经营生态领域中的社会关系和社交网络关系,利用大数据技术对其分析,可以帮助银行客户经理很清晰的了解和掌握客户的上下游、行业相关性、价值密度等,从而为客户经理的营销和客户服务提供重要的决策支持。The commercial bank customer reflects the financial relationships between enterprises in trading accounts,the enterprise in the field of ecological management in the social relations and social networks,the use of large data analysis technology,can help the bank customer manager clearly understand and grasp the customer on the downstream,industry relevance,social closeness,and customer manager marketing and customer service to provide the decision-making support.

关 键 词：企业客户 资金往来 大数据 决策支持 

分 类 号：F832.33[经济管理—金融学] TP311.13[自动化与计算机技术—计算机软件与理论]