媒介时代的文学形象媒介化  

The Media-oriented Literary Images in the Media Age

作　　者：阎怀兰[1] YAN Huai-lan(School of Literature and Journalism,Guangdong Ocean University,Zhanjiang 524088,China)

机构地区：[1]广东海洋大学文学与新闻传播学院,广东湛江524088

出　　处：《广东海洋大学学报》2017年第2期89-94,共6页Journal of Guangdong Ocean University

摘　　要：媒介产品的大量生产是以文学形象为中心的。媒介时代的文学形象媒介化包含两个层面:一是媒介的文学形象化,即符号媒介和传播媒介的文学形象化,表现为传播媒介注重利用文学作品和文学形象来传播信息、吸引受众,还表现为新闻作品的文学化和新闻事物、新闻人物、新闻场景等的文学形象化;二是文学形象的媒介化,即文学文本、文学形象的传播媒介广泛化,表现为文学作品越来越以能否改编为影视作品为写作标杆,文学形象转变为影视形象才能大众化,还表现为指文学作品的传播越来越依赖媒介的运作,越来越倚重文学形象的传播。文学形象媒介化对文学和文学形象而言有利有弊。Production of the media works is centered on the literary images.The media-oriented literary images in media era can be presented in two aspects.Firstly,the media has the features of literature images.The media uses literature works and images to attract the audiences and to spread information.Also the news works take the form of literature and the people,events and surroundings of news have the features of literature images.Secondly,literary images has the feature of media.It refers to the media of literary images and literature works becomes wider..Whether it can be revised into films is the aim of literature writing.The spreading of literature works relies more on the operation of media and the spreading of literature images.In a word,the media-oriented literary images have both positive and negative effects on literature and literature images.

关 键 词：媒介 文学形象 媒介化 传播 

分 类 号：I025[文学—文学理论]