媒介产业化与文学形象新变  

Media Industrialization and New Changes of Literary

作　　者：阎怀兰[1] YAN Huai-lan(Cultural Dept, Guangdong Ocean University, Zhanjiang 524088, China)

机构地区：[1]广东海洋大学文传学院,广东湛江524088

出　　处：《红河学院学报》2017年第4期71-74,共4页Journal of Honghe University

基　　金：基金项目:广东海洋大学:出版美学精品视频公开课(530001051)

摘　　要：媒介产业化是媒介产品生产的分工化、集约化、市场化。在媒介产业化背景下,新媒介异彩纷呈、人人皆为媒介人、媒介组织强大。媒介产业化引发了文学的媒介的新变。文学形象的特征和功能也发生了实体化和商业性的新变。文学形象的新变有利有弊。Media industrialization is the specialization,intensification and marketing of media products.Under the background of media industrialization,new media is colorful,everyone becomes media,and media organization is stronger.The new changes of characteristics and functions of literary images is materialized and commercial,which are both advantages and disadvantages.

关 键 词：文学形象 文学生产 媒介产业 新媒介 

分 类 号：I025[文学—文学理论]