基于职位要求的电话营销人员招聘决策分析  

An Analysis of Marketing Personnel Recruitment Policies Based on Job Requirements

作　　者：范定祥[1] 来中山 FAN Dingxiang;LAI Zhongshan(School of business,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学商学院,湖南株洲412007

出　　处：《湖南工业大学学报》2017年第5期88-94,共7页Journal of Hunan University of Technology

基　　金：湖南工业大学教学改革研究基金资助项目(2015B35);湖南省普通高等学校教学改革研究基金资助项目(20160455)

摘　　要：以电话销售职位的工作分析为基础,将电话营销人员招聘决策分为初选决策和试用期结束后的正式录用决策两步进行,综合采用改进的层次分析法(IAHP)与模糊综合评价法,对电话营销人员招聘决策过程进行了分析,通过实例详细给出了电话营销人员招聘决策的过程与方法。Based on the feature analysis of the telemarketing position,the marketing personnel recruitment policies can be carried out in two steps:primary hiring decision and formal recruitment decision after the probation period.With the improved analytic hierarchy process(IAHP)and fuzzy comprehensive evaluation method adopted together,an empirical analysis has been made of the marketing personnel recruitment policies,thus providing a complete and specific decision-making reference for the recruitment of marketing personnel.

关 键 词：电话销售 招聘决策 工作分析 IAHP 模糊综合评价法 

分 类 号：F272.3[经济管理—企业管理]