探索时代语境下的“品牌设计”课程教改方法与意义  

The Study of the Approach and Signification of "Brand Design" Course Reform Based on Historical Background

作　　者：郭文静[1] 李越琼[1] Guo Wenjing;Li Yueqiong

机构地区：[1]佛山科学技术学院艺术设计系,广东佛山528000

出　　处：《科教文汇》2018年第3期83-84,91,共3页Journal of Science and Education

摘　　要：面对时代变化,技术革新;"品牌设计"的课程改革不能仅仅只是课程内容的扩展,而是针对市场需求;顺应时代潮流,以培养创新型人才为导向,从教学模式到课程设计,从教学思维到教学方法的全面变革。本文旨在通过分析"品牌设计"课程教学现状,"品牌设计"课程教学的困境与挑战,探索"品牌设计"课程教学改革思路与方法,并分析总结其教改意义。In the face of the change of time and the development of technology,the course reform of"Brand Design"is not only involved in the expansion of curriculum content,but also the teaching thinking and teaching method which bases on the market requirements.This paper analyzes the current teaching situation of the"Brand Design"course,and explores a better teaching method of the"Brand Design"course,guided by the interdisciplinary teaching philosophy.

关 键 词：跨学科教学 模块化课程设计 抽象化课程教学 

分 类 号：G642[文化科学—高等教育学]