鼓浪屿慢旅游者行为探究  

A Study on the Behavior of Slow Travelers on Gulang Island

作　　者：刘丽梅[1] 陈雪琼[1] 魏晓宇[1] LIU Limei;CHEN Xueqiong;WEI Xiaoyu(College of Tourism,Huaqiao University,Quanzhou Fujian 362021,China)

机构地区：[1]华侨大学旅游学院,福建泉州362021

出　　处：《莆田学院学报》2018年第1期43-48,共6页Journal of putian University

基　　金：华侨大学研究生科研创新能力培育计划资助项目(1611308020);华侨大学"中央高校基本科研业务费资助项目"(JB-SK1204)

摘　　要：简要回顾慢旅游相关研究。以蚂蜂窝网站上的鼓浪屿相关游记为样本数据,运用内容分析法,从个体特征、旅游动机、感知和态度4个方面探讨鼓浪屿慢旅游者的行为。研究发现:游客以休闲放松、逃避现实生活环境以及寻求本质为动机,自己或和好友结伴前往鼓浪屿,进行短期自助游;游客对鼓浪屿的知觉维度感知强于情感维度感知,对鼓浪屿的评价大都是积极的,整体印象较好。根据研究结果,为鼓浪屿制定合适的慢旅游发展战略提出几点建议。The paper gives a brief review of the studies on slow tourism.Based on the sample travel data of Gulang Island on the website of ant cell,this paper explores the behavior of slow tourists in Gulang Island from four aspects:individual characteristics,tourist motivation,perception and attitude through content analysis.The study found that tourists are willing to go to Gulang Island themselves or with their friends for short-term DIY tour.Visitors perceive Gulang Island with more perceptive dimension than emotional dimension.The overall impression is positive.According to the research results,some suggestions are made to make a suitable strategy for slow tourism development for Gulang Island.

关 键 词：鼓浪屿 慢旅游者 行为 内容分析法 游记 

分 类 号：F590.71[经济管理—旅游管理]