花踪文学奖在马华文学场域象征资本的确立  

The Establishment of the Symbolic Capital of Hua Zong Literary Award in the Malaysian-Chinese Literary Site

作　　者：易淑琼[1] Yi Shuqiong

机构地区：[1]暨南大学图书馆华侨华人文献信息中心

出　　处：《华文文学》2018年第2期100-108,共9页Literatures in Chinese

基　　金：国家社会科学基金重大项目<百年海外华文文学研究>;批准号:11&ZD111;国家社会科学基金重点项目<华侨华人与百年中国文学的海外传播>;批准号:12AZD87

摘　　要：始于1991年每两年举办一次的"花踪文学奖"是马来西亚乃至整个东南亚地区最受关注的主流华文文学奖,更是马华文学生产及审美取向上一项不可忽略的公共认可机制。"花踪文学奖"主办方《星洲日报》以文化疗伤为起点,通过颇富国族寓意的文学奖命名、精制的华族文化结合文学盛典的颁奖礼及主办花踪讲座等系列文化包装,建构起花踪文学奖"文化传薪者"的形象;花踪文学奖同时挟《星洲日报》的影响力和传媒宣传之势,借力大众文化消费语境,通过文学奖与大众传媒相辅相成的路径,确立在马华文学权力场域中的象征资本。The bi-annual Hua Zong Literary Award that began in 1991 is a major literary award that receives much attention in Malaysia and the rest of Southeast Asia,apart from being a significant public recognition mechanism in terms of Malaysian-Chinese literary production and aesthetic orientation.Sin Chew Daily,the host of the literary award,begins with cultural healing by constructing the image of the award as part of cultural diffusion,giving it a name rich with nation-state significance,running its award ceremonies that combine refined Chinese culture and grand literary occasions and packaging it with the Hua Zong lecture series,thus helping the literary award establish its symbolic capital in the site of Malaysian-Chinese literary power,relying on the influential and promotional strength of Sin Chew Daily,in the cultural context of mass consumption by way of mutual assistance between the award and the mass media.

关 键 词：花踪文学奖 马华文学场域 象征资本 

分 类 号：I04[文学—文学理论]