北京城镇居民文化消费习惯分析  

The Habits of Urban Residents' Cultural Consumption in Beijing

作　　者：李梦思[1] LI Meng-si(School of Science,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学理学院,北京100024

出　　处：《中国传媒大学学报（自然科学版）》2017年第4期40-45,共6页Journal of Communication University of China：Science and Technology

摘　　要：本文从两个侧面对北京城镇居民文化消费习惯进行了全面的分析。运用关联规则的Apriori算法对北京城镇居民定期购买文化消费品及服务之间的关联性进行分析,同时利用关联规则中的GRI算法对北京城镇居民自身特征与定期购买的文化消费品及服务之间的关联性进行了分析。最终得到了北京城镇居民文化消费购买习惯的关联规则,之后对如何引导居民进行文化消费提出了有针对性的建议。文化消费关联规则有利于引导居民的文化消费习惯向积极健康的方向发展,对于优化文化消费层次结构,促进文化产业的发展具有积极意义。The paper makes a comprehensive analysis of the cultural consumption habits in Beijing from two sides.On the one hand,it uses Apriori algorithm to find the cultural goods and services’purchase rules of urban residents in Beijing.On the other hand,it uses GRI algorithm to find the relationships between residents’characteristics and cultural goods and services’purchase.Finally,the habits of urban residents’cultural consumption in Beijing have been got.According to these rules,this paper also puts forward some suggestions to guide the direction of cultural consumption.These association rules can guide the cultural consumption to be better and improve the resource allocation efficiency in the cultural industry.

关 键 词：文化消费 关联规则 APRIORI算法 GRI算法 

分 类 号：O29[理学—应用数学]