基于蓝墨云班课的轻翻转课堂实践研究——以常州纺院“搜索引擎营销”课程为例  

Practice research of flipping class based on blue moo cloud class: taking the “Search Engine Marketing” course in Changzhou Vocational Institute of Textile and Garment as an example

作　　者：王永斌[1] 祝燕芳[1] Wang Yongbin;Zhu Yanfang(Changzhou Vocational Institute of Textile and Garment,Changzhou 213164,China)

机构地区：[1]常州纺织服装职业技术学院,江苏常州213164

出　　处：《无线互联科技》2018年第17期77-78,共2页Wireless Internet Technology

基　　金：江苏省教育信息化研究课题;项目名称:基于手机APP的"轻翻转课堂"教学应用研究;项目编号:20172015

摘　　要：文章分析了翻转课堂教学模式在实际应用中的局限性,结合移动学习的新方法新理念和国内教育教学的具体情况,以常州纺院"搜索引擎营销"课程为例,研究了轻翻转课堂模式的应用和实施。This paper analyzes the limitation of flipping classroom teaching mode in practical application,combines the new method and new concept of mobile learning and the specific situation of domestic education and teaching,taking the“Search Engine Marketing”course in Changzhou Vocational Institute of Textile and Garment as an example.This paper studies the application and implementation of the light flipping classroom mode

关 键 词：翻转课堂 手机课堂 搜索引擎营销 在线课程 混合教学 

分 类 号：F713.50-4[经济管理—市场营销] G434[经济管理—产业经济]