基于二维点阵的企业绩效评价体系研究  

Research on Enterprise Performance Evaluation System Based on 2D Dot Matrix

作　　者：谭春平[1] 景颖 TAN Chun-ping;JING Ying(School of Economics and Management,Lanzhou University of Technology,Lanzhou 730050,China)

机构地区：[1]兰州理工大学经济管理学院,甘肃兰州730050

出　　处：《统计与信息论坛》2018年第10期97-106,共10页Journal of Statistics and Information

基　　金：国家自然科学基金项目<基于第四方物流的现代物流园经营管理模式创新研究>(71640026);甘肃省哲学社会科学规划项目<甘肃物流园管理模式向第四方物流转型研究>(14YB050)

摘　　要：以企业价值为中心的绩效评价体系在互联网时代已无法准确评价企业绩效水平,二维点阵打破这一价值导向,转而以用户价值为中心,不仅能够帮助企业找到用户价值和企业价值的增值路径,还能衡量企业战略绩效和运营绩效,实现企业绩效的科学管理。利用微观经济学的效用函数,构建用户价值和企业价值模型,分析判断影响用户价值和企业价值的因素。通过模型求解发现,产品迭代程度和用户对迭代程度的敏感性是影响用户价值变动的两个主要因素;企业价值在用户价值和产品价格的共同作用下发生变化。Centered on the enterprise value of performance evaluation system in the internet age has not accurately evaluated enterprise performance level.The 2D Dot Matrix broke the value orientation,valued to users as the center,not only can help enterprises to find the user value and enterprise value's increment path,but also can measure enterprise strategic performance and operation performance at the same time.It realizes the scientific management of enterprise performance.Using the utility function in microeconomics,this paper constructs the user value model and enterprise value model,and analyzes the factors that influence user value and enterprise value.It is found that the degree of iteration and the sensitivity of the user to the degree of iteration are two factors that influence user value change.Enterprise value changes under the combination of user value and product price.

关 键 词：运营绩效 战略绩效 用户价值 企业价值 二维点阵 

分 类 号：F272.92[经济管理—企业管理]