从《企鹅冰书:哪里才是我的家》看儿童绘本的策划创新  

Discuss the Planned Innovation of Children's Picture Books from the Penguin Frozen Book:where is my Home?

作　　者：吴斯一[1] Wu Siyi(School of Media and Design,Shanghai Jiaotong University,Shanghai,200240)

机构地区：[1]上海交通大学媒体与设计学院,上海200240

出　　处：《出版科学》2018年第5期28-30,共3页Publishing Journal

摘　　要：《企鹅冰书:哪里才是我的家》是湖南少年儿童出版社策划出版的一本高投入、高成本、高定价的原创绘本,上市后获得了良好的市场反响。该书的成功有三个原因:巧妙运用新技术表达主题创意提升了读者阅读体验,互动设计的游戏性、情感体验与社交属性提升了读者价值,跨界跨媒体营销扩大了绘本影响力。Ice penguin book:Where is my home is a high investment,high cost and high price original picture book published by Hunan Children Book Publishing House.It acquired positive effects in the market since it went public.There are there reasons of its success:ingenious application of new technology to express the topic and originality,the gameplay,the emotional experience and the socialization in the interactive design,as well as the cross-border and cross-media marketing.

关 键 词：《企鹅冰书》 绘本 绘本策划 新技术 互动设计 情感体验 社交属性 

分 类 号：G232[文化科学]