集装箱公铁联运定价策略的博弈分析  

Pricing Strategy of Container Rail-road Intermodal Transport Based on Game Theory

作　　者：张桐[1] 毛保华[1,2] 曾玮[1] 麻存瑞 张思佳[1] ZHANG Tong;MAO Bao-hua;ZENGWei;MACun-rui;ZHANG Si-jia(MOE Key Laboratory for Urban Transportation Complex Systems Theory and Technology, Beijing Jiaotong University, Beijing 100044, China;IntegratedTransportation Research Centre of China, Beijing Jiaotong University, Beijing 100044, China)

机构地区：[1]北京交通大学城市交通复杂系统理论与技术教育部重点实验室,北京100044 [2]北京交通大学中国综合交通研究中心,北京100044

出　　处：《交通运输系统工程与信息》2018年第6期209-214,256,共7页Journal of Transportation Systems Engineering and Information Technology

基　　金：国家自然科学基金(71390332;71621001-3)~~

摘　　要：集装箱公铁联运是集装箱海铁联运向内陆延伸的重要运输方式之一,本文从集装箱公铁联运及公路直达运输作业全过程的角度出发,对影响托运人运输方式选择的关键因素进行分析.在此基础上,构建了公铁联运和公路直达运输广义费用函数,并以随机效用最大化理论为基础,采用MNL模型构建了托运人运输方式选择模型.通过分析起讫点间各承运人的收益情况,构建了公路直达运输与公铁联运定价策略的博弈模型.所选案例结果表明,现阶段在铁路运价不做调整的情况下,公路直达运输承运公司和短途物流企业可分别通过适当提高公路直达运费和降低公路接驳费率提升企业收益;随着公铁联运的发展,当短途物流企业间竞争日趋激烈时,铁路企业可通过制定最优定价策略实现企业收益的最大化.Container rail-road intermodal transport is one of the most important ways to extend toward inland for sea-rail intermodal transport.On the analysis of the container transport procedure of truck-only transport and RRIT respectively,we analyze the key factors that affect the choice behavior of the shipper.Then,the generalized cost function of truck-only transport and RRIT is constructed.Based on the theory of random utility maximization,the transportation choice model for shippers is established.On the analysis of the proceeds of the carriers,we build the pricing game model for truck-only transport and container rail-road intermodal transport.The result shows that under the condition that the railway freight rates are not changed,the truck-only transport carrier can increase the freight rate and the logistics enterprise for short distance transport can reduce the transportation cost of the connection transport appropriately.With the development of container rail-road intermodal transport,the competition among logistics enterprises becomes fiercer.Under that condition,the railway enterprise can maximize the profits by setting the optimal pricing strategy.

关 键 词：综合交通运输 公铁联运 公路直达运输 博弈 

分 类 号：F532.4[经济管理—产业经济]