社会交互对MOOC课程学习投入的影响机制  

The Effect of Social Interaction on Learning Engagement in MOOC

作　　者：方佳明[1] 唐璐玢 马源鸿 胡丽雪 FANG Jia-ming;TANG Lu-fen;MA Yuan-hong;HU Li-xue(School of Management and Economics,UESTC,Sichuan,Chengdu,China 611731;School of Business,Sichuan Agricultural University,Dujiangyan,Sichuan,Chengdu,China 611830)

机构地区：[1]电子科技大学经济与管理学院,四川成都611731 [2]四川农业大学商学院,四川都江堰611830

出　　处：《现代教育技术》2018年第12期87-93,共7页Modern Educational Technology

基　　金：国家自然科学基金面上项目"在线消费分享社区环境下信息线索利用与购买决策过程特征研究"(项目编号:71571029)资助

摘　　要：文章基于自我决定理论,提出了一个社会交互对MOOC课程学习投入的影响机制模型。文章通过对419位MOOC课程学习者的问卷调查,采用结构方程模型技术对模型进行了实证检验。结果表明:社会交互除了对MOOC学习投入有直接影响效应,也通过能力和关系需求的满足以及沉浸感的提升间接影响MOOC学习投入;群体认同显著正向调节了社会交互对能力需求、关系需求以及自主需求满足的影响。研究结果不仅可以加深对在线学习平台环境下个体交互行为的理解,而且有助于在线学习平台的管理者和开发人员制定有针对性的、有利于促进学习者学习投入的管理方案和产品开发策略,以切实提高课程的黏性,进而提升课程的完成率。This study uses survey data from 419 MOOC learners and SEM to assess a proposed model examining the influence of social interaction on learning engagement.The results indicate that competence and relatedness need satisfaction,as well as the sense of immersion are important mediators explaining the theoretical mechanism of how social presence affects learning engagement.Furthermore,the presence of group identification reinforces the impact of social interaction on learning engagement.The research results not only can deepen the understanding of individual interaction behaviors in the online learning platform environment,but also provide important theoretical contributions and implications for MOOC platforms design and operation.For example,to develop more targeted and facilitating plans that are conducive to improve the stickiness of the course,and thus improve the completion rate of the course.

关 键 词：MOOC平台 慕课学习 社会交互 学习投入 自我决定理论 

分 类 号：G40-057[文化科学—教育学原理]