合作共赢的经营理念——“通商精神”初探之二  

The Business Philosophy of Win-win Cooperation——The Second Preliminary Exploration of “The Spirit of Nantong Merchants”

作　　者：胡际春 陆颢[1] 王海岳[1] 王颖[1] HU Ji-Chun;LU Hao;WANG Hai-yue;WANG Ying(Research Institute of Nantong Merchants,Nantong Vocational University,Nantong 226007,China)

机构地区：[1]南通职业大学通商研究所,江苏南通226007

出　　处：《南通职业大学学报》2018年第4期14-17,共4页Journal of Nantong Vocational University

基　　金：江苏高校哲学社会科学研究基金项目(2017SJB1239);2015年度南通市社科基金项目重点课题(2015ANT003)

摘　　要：在分析利益相关者理论的基础上,从诚实守信、顾客至上、制度治企、以人为本、和气生财和政企融合六个方面,对通商"合作共赢"经营理念的内涵进行阐释,并提出通商"合作共赢"经营理念的新时代价值。Based on the stakeholder theory,this paper explains the business philosophy of “win-win cooperation” of Nantong merchants in six aspects:being honest and keeping promises,customer first,running enterprises with rules and institutions,being human-oriented,peace breeding wealth and government-enterprise integration,and then puts forward the value brought by Nantong merchants’ business concept of “win-win cooperation” in the new era.

关 键 词：利益相关者 通商精神 经营理念 合作共赢 张謇 

分 类 号：F272[经济管理—企业管理]