案例法汽车营销学教学改革研究  

Research on Teaching Reform of Case Law of Automobile Marketing

作　　者：郭秀丽[1] 亓占丰[2] GUO Xiu-li;QI Zhan-feng(College of Mechanical Engineering,Dalian University,Dalian 116622,China;Northeast Forestry University,Harbin 150040,China)

机构地区：[1]大连大学机械工程学院,辽宁大连116622 [2]东北林业大学,黑龙江哈尔滨市150040

出　　处：《大连大学学报》2018年第6期122-125,共4页Journal of Dalian University

摘　　要：汽车营销专业培养适应我国汽车产业需要,既能熟练掌握汽车知识,又能面向应用进行营销服务的专业技术人才。针对案例教学法的特点,通过对当前汽车营销课程教学中存在的问题分析,开展了关于汽车营销教学的研究。通过提供案例教学的设计思路,从课堂和师资两方面完善了教学建议,系统地对汽车营销课程案例教学在实践中的应用进行分析和解释,以对我国汽车营销课堂教学改革的研究提供一些有价值的参考和借鉴。The program of automobile marketing trains professional and technical persons not only mastering automobile knowledge and marketing service to meet the needs of China's automobile industry.According to case teaching method,through the analysis of the existing problems,where research on automobile marketing teaching is carried out.By providing the designs of case teaching,suggestions are perfected from the classroom and the teachers,and the application of case teaching in automobile marketing is analyzed in practice to offer valuable reference for the reform of automobile marketing classroom teaching in China.

关 键 词：汽车营销 案例教学 课程改革 

分 类 号：G712.4[文化科学—职业技术教育学] U472-4[文化科学—教育学]