“义商”精神驱动下职业院校专业教育与文化教育融合路径研究  

Research on the Integration Path of Professional Education and Cultural Education in Vocational Colleges Driven by the Spirit of "Righteous Business"

作　　者：陈亮[1] CHEN Liang(Zhejiang Financial Vocational College,Hangzhou,310018)

机构地区：[1]浙江金融职业学院,浙江杭州310018

出　　处：《浙江工贸职业技术学院学报》2019年第1期34-37,共4页Journal of Zhejiang Industry & Trade Vocational College

基　　金：浙江金融职业学院2018年教学改革项目"‘义商’人格导向下专业教育与素质教育融合驱动--以<商业文化伦理>为例"(jg201813);浙江金融职业学院2018年校级课堂教学改革项目"‘双创’背景下的商业素质培育研究--以<商业文化伦理>课程为例"(yb201814)

摘　　要：众多职业院校的专业教育和文化教育融合度低,与全方面育人的理念匹配不高。从传统的"义商"精神出发,结合专业教育和文化教育的内涵、实施途径,以特定专业群建设情况为例,分别从教育理念、课程体系、实践体系、人文环境展开分析,找到专业教育和文化教育有机结合,共生发展的现实路径。The integration degree of professional education and cultural education in many vocational colleges and universities comes out to be low, which is not in conformity with the concept of all-round education. Proceeding from the traditional spirit of "righ-teous business", combining the connotation and implementation of professional education and cultural education, and taking the construction of specific professional groups as an example, the analysis is carried out from the educational concept, curriculum system, practice system, and humanistic environment. It is believed that a realistic path should be found, which combines professional education and cultural education organically and develops symbiotically.

关 键 词："义商" 专业教育 文化教育 职业教育 市场营销专业群 

分 类 号：G71[文化科学—职业技术教育学]