以社会交换论考察女大学生微信互动的影响因素  

Factors Affecting the WeChat Interaction of Female College Students from the Perspective of Social Exchange Theory

作　　者：林悦[1] 孙素梅[2] LIN Yue;SUN Sumei(Wuhu Institute of Technology, Wuhu 241003, Anhui, China;Nanjing University, Nanjing 210093, Jiangsu, China)

机构地区：[1]芜湖职业技术学院,安徽芜湖241003 [2]南京大学,江苏南京210093

出　　处：《扬州大学学报（高教研究版）》2019年第2期97-102,共6页Journal of Yangzhou University（Higher Education Study Edition）

基　　金：安徽省高校省级质量工程项目智慧课堂试点项目(2017zhkt467)

摘　　要：为探讨微信女大学生用户的交互行为,首先基于社会交换论视角,提出信任、人际吸引、自我披露、需求性、社会报酬等因素影响女大学生微信互动意愿的研究假设;在此基础上利用自编问卷在问卷星平台实施调查,并通过SPSS对调查所获得的数据进行统计和回归分析。研究发现,信任、自我披露、需求性和内在报酬等因素对女大学生的微信互动意愿有显著的正向影响,外在报酬的影响不显著。Based on social exchange theory, it is hypothesized that such factors as trust, interpersonal attraction, self-disclosure, demand, and social remuneration affect the WeChat interaction intention of female college students. A self-compiled questionnaire survey is conducted and the collected data are analyzed with SPSS. It is found that trust, self-disclosure, demand and internal reward have significantly positive effects on the WeChat interaction intention of female college students while the external reward does not.

关 键 词：社会交换论 女大学生 微信互动 

分 类 号：G645.5[文化科学—高等教育学] C912[文化科学—教育学]