浅析新时期跨文化广告传播中的文化传播策略  

A Brief Analysis of Cultural Communication Strategies in Intercultural Advertising Communication in the New Period

作　　者：姜余璐 Jiang Yulu(School of Literature and Media, Chizhou University, Chizhou 247000, China)

机构地区：[1]池州学院文学与传媒学院

出　　处：《黑河学院学报》2019年第4期142-143,共2页Journal of Heihe University

摘　　要：跨文化传播必须面对不同地域所存在的文化差异问题。消除不同文化之间的隔阂,跨文化广告传播策略的实施十分重要。文化差异对跨文化传播的影响多种多样,跨文化广告传播面对问题时,应采取多样化策略与手段。Intercultural communication must face cultural differences in different regions.In order to eliminate the barriers between different cultures,it is very important to implement intercultural advertising communication strategies.Cultural differences will exert a variety of influences on intercultural communication,and diversified strategies and means should be adopted when intercultural advertising communication is faced with problems.

关 键 词：跨文化传播 广告传播 文化传播策略 

分 类 号：F713.8[经济管理—广告]