新媒体的道德教育要素解析  

Analysis of the Elements of Moral Education in New Media

作　　者：龙静云 李楠 LONG Jingyun;Li Nan(School of Marxism, Central China Normal University, Wuhan 430079,China)

机构地区：[1]华中师范大学马克思主义学院

出　　处：《武陵学刊》2019年第3期129-134,共6页Journal of Wuling

基　　金：国家社会科学基金重大项目“我国道德领域突出问题治理研究”(13&ZD0037)

摘　　要：在互联网迅猛发展的背景下,新媒体作为道德教育活动的新载体,发挥着传统道德教育所不具有的重要优势。新媒体道德教育功能的发挥是由四个重要环节构成,它们分别扮演不同的角色。其中,传播者是新媒体道德教育活动的主体,在新媒体道德教育过程中占据着最为重要的位置,他们的职责是当好"把关人";受传者,也就是受众,是指新媒体道德教育活动信息的接受者,他们的年龄、性别、职业、需要等,对传播者发挥着引导作用,并对传播者发布的内容进行自主性选择;道德教育主题在内容上虽无新旧之分,但是由于其所处的新媒体环境,它在表现形式上具有更便于获得受传者认同和接受的优势;而具体传播媒介的恰当选择,以及将其与传统媒介有机结合,决定着新媒体道德教育的效能能否最大化的发挥。Under the background of the rapid development of the internet, new media, as a new carrier of moral education activities, plays an important role in traditional moral education. The function of new media moral education is composed of four important links, which play different roles. The communicator, as the main body of the new media moral education activity, occupies the most important position in the new media moral education process and is to be a good "gatekeeper". The receiver refers to the recipients of the moral education activities of the new media, and the receiver’s age, gender, occupation, needs, etc., play a leading role in the communicator,and carry on the autonomous choice of the content issued by the communicator. Although there is no difference between the old and the new in the content of moral education theme, because of its new media environment, it has the advantage in form of expression which is more convenient to be recognized and accepted by the recipients.The proper choice of specific media and the organic combination of them with traditional media determine whether the efficiency of moral education in new media can be maximized.

关 键 词：新媒体 道德教育 道德教育要素 

分 类 号：G416[文化科学—教育学]