东方管理特点探索与企业文化实践的五个层面  

Exploration of Oriental Management Characteristics and Five Aspects of Corporate Culture Practice

作　　者：苏勇[1] Su Yong(Department in School of Management,Fudan University,Shanghai,200433)

机构地区：[1]复旦大学管理学院企业管理系

出　　处：《中国文化与管理》2019年第1期93-95,155,共4页Chinese Culture and Management

摘　　要：与西方管理相比,目前东方管理还没有形成一套可明确描述或者说可复制的成型理论。中国实施市场经济体制以来开始有了企业管理的若干理论,但有许多有待完善的地方,我们需要从中找到一些具有普遍性的东西,来加强东方管理理论的说服力。当前,推进东方管理模式落地要从理念、制度、行为、物质环境和企业社会环境五个层面着力,同时要注重企业文化建设与企业品牌形象的塑造。Compared with western management,there is not a set of explicit or duplicable formative theory in oriental management.Since the implementation of the market economy system in China,some theories of enterprise management have come into being,with many areas still to be improved,from which something universal needs to be summarized to strengthen the persuasiveness of the oriental management theory.At present,five aspects needs to be concerned in promoting the landing of oriental management mode:concept,system,behavior,material environment and corporate social environment,together with the construction of corporate culture and the shaping of corporate brand image.

关 键 词：东方管理模式 企业文化建设 品牌形象塑造 

分 类 号：F270[经济管理—企业管理]