Translation Features of English-Russian Advertising Slogans  

作　　者：张祎祺 

机构地区：[1]河北北方学院外国语学院

出　　处：《校园英语》2019年第17期250-250,共1页English On Campus

摘　　要：Advertising is a powerful weapon for the market.A successful advertising slogan can explore a new market.People in different cultural backgrounds often have different values towards consumption.An advertising slogan may affect differently in different countries.The effect of slogan translation can directly affect the audience’s awareness of the product.The translator must have a good knowledge of the cultures and master the two languages.Advertising is a powerful weapon for the market. A successful advertising slogan can explore a new market. People in different cultural backgrounds often have different values towards consumption. An advertising slogan may affect differently in different countries. The effect of slogan translation can directly affect the audience’s awareness of the product. The translator must have a good knowledge of the cultures and master the two languages.

关 键 词：TRANSLATION ADVERTISING SLOGAN cultural difference 

分 类 号：G43[文化科学—教育学]