浅析中国保健酒市场的现状及应用前景  

Analysis on the Current Situation and Application Prospects of Chinese Health Wine Market

作　　者：王玉洁 王倩 胡正伟 涂万强 邬学勤[1] WANG Yujie;WANG Qian;HU Zhengwei;TU Wanqiang;WU Xueqing(Zhixing College,Hubei University,Wuhan,Hubei 430011,China;College of Arts and Sciences,Jianghan University,Wuhan,Hubei 430056,China;College of Engineering and Technology,Hubei University of Technology,Wuhan,Hubei 430064,China)

机构地区：[1]湖北大学知行学院,湖北武汉430011 [2]江汉大学文理学院,湖北武汉430056 [3]湖北工业大学工程技术学院,湖北武汉430064

出　　处：《农产品加工》2019年第11期89-90,93,共3页Farm Products Processing

基　　金：湖北省教育厅科学技术研究计划指导性项目(B2018402);国家级大学生创新创业训练计划支持项目(201713234005);广西果蔬保鲜和深加工研究人才小高地开放课题项目(2018GSXGD06)

摘　　要：随着生活水平的不断提高,人们不仅注重物质满足,而且更注重健康的需要。针对保健酒的市场供求,分析了我国市场上的保健酒品牌,对中国劲酒、椰岛鹿龟酒和五粮液金酒进行了案例分析,提出保健酒的应用前景。With the continuous improvement of living standards,citizens not only pay attention to material satisfaction,but also pay more attention to health needs.This article focused on the market's analysis of the supply and demand of health wine,analysed Chinese liquor,Coconut island deer turtle wine and Wuliangye gold wine in China,and proposed the application prospects of health wine.

关 键 词：保健酒 健康 现状 应用 中国劲酒 椰岛鹿龟酒 五粮液金酒 

分 类 号：TS261.4[轻工技术与工程—发酵工程]