肇源农场稻米的营销策略探析  

Analysis on Marketing Strategy of Rice in Zhaoyuan Farm

作　　者：王健男 安增龙[1] WANG Jian-nan;AN Zeng-long(Heilongjiang Bayi Agricultural University,School of Economics and Management,Daqing Heilongjiang 163319)

机构地区：[1]黑龙江八一农垦大学经济管理学院

出　　处：《现代农业科技》2019年第12期263-264,共2页Modern Agricultural Science and Technology

摘　　要：肇源农场的自然环境优越,生产的稻米不仅口感好营养丰富,而且绿色有机。通过对肇源农场农产品进行调研,分析其品牌营销方面存在的问题,并针对肇源农场的实际情况,提出营销相关的合理化建议。The natural environment of Zhaoyuan farm is superior,and the rice is not only rich in nutrition,but also green and organic.Through the investigation of the agricultural products of Zhaoyuan farm,this paper analyzed the problems existing in the brand marketing,and put forward the marketing-related rationalization suggestions based on the actual situation of Zhaoyuan Farm.

关 键 词：肇源农场 稻米 营销策略 建议 

分 类 号：F274[经济管理—企业管理] F324.1[经济管理—国民经济]