蓝墨云班课的市场营销类课程混合式教学研究  

Research on mixed teaching of marketing courses in Moso Teach

作　　者：李颖[1] Li Ying(Shaanxi College of Communication Technology,Xi’an 710018,China)

机构地区：[1]陕西交通职业技术学院

出　　处：《无线互联科技》2019年第10期74-75,共2页Wireless Internet Technology

基　　金：陕西省教育科学规划课题;项目名称:移动云教学平台下基于CDIO理念的市场营销类课程混合式教学设计与应用研究;项目编号:SGH17V048

摘　　要：文章先分析了具体研究内容和研究思路,随后介绍了传统教学模式下的基础问题,并提出了蓝墨云班“市场营销”课程混合式教学实践措施,包括构建线上教学平台、学生学情调查、教学内容微重构、课程资源开发、课程教学活动、课程考核评价,希望能给相关人士提供有效参考。The paper first analyzes the specific research content and research ideas,then introduces the basic problems under the traditional teaching mode,and proposes the mixed teaching practice measures of the blue ink cloud class marketing course,including the construction of online teaching platform,student learning situation.Investigation,micro-reconstruction of teaching content,curriculum resource development,curriculum teaching activities,curriculum evaluation and evaluation,hope to provide effective reference for relevant people.

关 键 词：蓝墨云班 市场营销 混合式教学 

分 类 号：F713.50-4[经济管理—市场营销] G434[经济管理—产业经济]