内陆中小城市健身房发展策略探讨——以宜宾市为例  

Discussion on the Development Strategy of Gymnasium in Inland Small and Medium Cities:Taking Yibin City as an Example

作　　者：陈云岗[1] CHEN Yun-gang(Yibin University,Yibin 644000,China)

机构地区：[1]宜宾学院

出　　处：《价值工程》2019年第30期36-37,共2页Value Engineering

摘　　要：调研表明,宜宾的健身房处于起步阶段,设施较简陋,经营也存在种种不足。笔者分析提出了一系列策略,如制定稳定合理的价格体系、提供优秀多样的产品和高质量的服务、合理采用宣传渠道、运用多种促销方法,注重客户体验等策略进行改进。笔者相信健身房运用本文策略,将会有很大的发展空间,促进地方的经济发展。The research shows that Yibin's gym is in its infancy,the facilities are relatively simple,and there are various shortcomings in the operation.The author proposes a series of strategies,such as developing a stable and reasonable price system,providing excellent and diverse products and high-quality services,rationally adopting promotional channels,using a variety of promotional methods,and focusing on customer experience and other strategies for improvement.The author believes that the gym will have a lot of room for development and promote local economic development by use of this strategy.

关 键 词：健身房 价格 客户体验 无形产品 

分 类 号：F719[经济管理—产业经济]