短视频社交媒介舆情监测与危机防范机制研究  

Research on Public Opinion Monitoring and Crisis Prevention Mechanism of Short Video

作　　者：毕翔 唐存琛 肖俏[3] Bi Xiang

机构地区：[1]武汉大学计算机学院,湖北武汉430072 [2]武汉大学舆情研究中心,湖北武汉430072 [3]武汉大学新闻与传播学院,湖北武汉430072

出　　处：《情报理论与实践》2019年第10期102-108,共7页Information Studies:Theory & Application

基　　金：中国新闻史学会计算传播学研究委员会;上海蜜度信息技术有限公司微热点平台2019传播学基础数据学术支持计划项目“短视频社交媒介的突发公共事件舆情危机防范与应对”(项目编号:2019C003);湖北省高等学校人文社会科学重点研究基地“湖北大学文化科技融合创新研究中心”资助的研究成果

摘　　要：[目的/意义]融媒体时代下,受众不再满足于单纯的文字和图片等静态的表达,以抖音、快手、火山视频等APP为传播媒介的短视频平台正带来动态的交互体验。在"人人拥有摄像头"的时代,网民能够随时随地通过移动互联网爆料、参与突发事件,极易引发网络舆情。[方法/过程]从短视频社交媒介的发展现状入手,分析了其与舆情的关系及诱发点;对目前短视频的监测方法进行了论述。[结果/结论]提出了在动态舆情发酵后,舆情危机的主要方面,以及未来监测的维度和方向,并构建了防范机制。[Purpose/significance] In the era of media convergence,the audience is no longer satisfied with static expressions such as simple texts and pictures.The short video platforms such as Douyin,Kuaishou,Huoshan are bringing a dynamic interaction.In the era where everyone has a camera,netizens can release and participate in discussions of news through the mobile Internet under any circumstances,which can easily arouse online public opinion.[Method/process] Starting from the current situation of short video,the paper analyzes the relationship between it and public opinion,explores the inducement of the relationship,and discusses the monitoring methods of short video.[Result/conclusion] The paper puts forward main aspects of public opinion crisis,the dimensions and directions of future monitoring,as well as constructing the prevention mechanism after the fermentation of public opinion.

关 键 词：短视频 社交媒体 舆情监测 舆情危机 危机管理 

分 类 号：G206[文化科学—传播学]