会员制促销的方法、实例和技巧  

The means,examples and techniques of the club member system promotion

作　　者：马绝尘[1] 

机构地区：[1]华中理工大学管理学院,湖北武汉430074

出　　处：《华东经济管理》2002年第5期123-125,共3页East China Economic Management

摘　　要：本文对会员制促销的定义和原理、招募会员的办法和入会条件、会员制吸引顾客的主要手段、会员制促销的优缺点分析、会员制促销的技巧和应注意事项、典型实例分析等 ,逐一进行了介绍。The article presents in detail the following aspects: the definition of the club member system promotion and its principle, member recruiting and the requirements, the main means of apperting customers by club member system,the analysis of advantages and disadvantages of the club member system promotion, the techniqnes of the club member system promotion and the matters needing attention, and the analysis of the typical examples.

关 键 词：会员制 促销方法 商业企业 顾客 利弊分析 

分 类 号：F713.5[经济管理—市场营销]