市场营销模拟实习教学实践研究与反思  

Research and Reflection on Stimulated Practice Teaching of Marketing

作　　者：刘晓芬[1] 陈法杰[1] Liu Xiaofen;Chen Fajie(School of Economics and Management,Shihezi University,Shihezi Xinjiang 832000)

机构地区：[1]石河子大学经济与管理学院

出　　处：《山东纺织经济》2019年第10期49-51,共3页Shandong Textile Economy

基　　金：石河子大学混合式教学改革专项项目(BL2018041);石河子大学教育教学改革项目(JZ-2018-23)

摘　　要：市场营销专业注重对学生实践创新能力的培养,基于市场营销模拟软件的实践教学模式具有高度仿真的特点,因此在营销专业实践教学中被广泛采用和接受。本文分析Simmarketing营销模拟软件的实验内容及要求,深入浅出的分析了教学方法和教学效果,最终发现模拟教学中存在的问题并提出改进措施,为进一步提升教学效果起到了很大的帮助作用。The Marketing major focuses on the cultivation of Students’practical and innovative capability.The practical teaching model based on stimulated software of marketing is featured with high stimulation,which is adopted and accepted extensively in the practical teaching of marketing.This paper analyzes the experimental contents and requirements of Simmarketing software and the teaching methods and effect,and finally finds out the problems and improvement measures,exerting significant facilitating function to improve the teaching effect further.

关 键 词：Simmarketing 市场教学模拟实习 实践教学 

分 类 号：G641[文化科学—高等教育学]