广告中的近代中国早期师范招生活动考察——以《时报》为中心  

An Investigation of the Early Chinese Normal Students’Enrollment in Advertising:Centered on Eastern Times

作　　者：黄书生 Huang Shusheng(School of Education of Fujian Normal University)

机构地区：[1]福建师范大学教育学院

出　　处：《教育史研究》2019年第2期92-107,共16页Educational History Studies

摘　　要：《时报》上刊登了许多师范招生广告,从这些广告中可以概览中国近代早期师范招生活动史的样貌。20世纪初年至二三十年代,我国的师范招生活动主体多样,它们通过资格限定、入学考试、宗旨谋划等环节来确定招收和培养什么样的人,合理规划培养课程,以区分性策略进行学费、膳宿费及其他费用的收取,规范办理考录入学手续,并努力安排毕业生的出路。其招生活动展现了充分宣传、为考生着想、灵活自主、顺应并作用于社会政治经济发展等特点。Eastern Times published a number of normal students’enrollment advertisements,from which,an overview of the history of early modern Chinese normal students’enrollment activities can be provided.From the beginning of the 20st century to the 1920s and the 1930s,the subjects of normal students’enrollment activities in our country were diverse.They defined the types of people enrolled and trained through qualifying qualifications,entrance examinations,and mission planning.They rationally planned courses,used differentiated strategies to collect tuition,boarding fees and other expenses,standardized the procedures for enrolling,and worked hard to arrange the way out for graduates.The enrollment activities demonstrated the characteristics of full publicity,consideration of candidates,flexibility and self-responsibility,and adaptation to socio-political and economic development.

关 键 词：招生广告 师范招生 《时报》 教育活动史 

分 类 号：G529[文化科学—教育学]