媒体融合背景下高校校园媒体资源融合发展的路径探析  

Analysis on the Path of the Integration of Campus Media Resources in the Background of Media Convergence

作　　者：莎日娜[1] 李佳耀[1] 叶定剑[2] 翟文洁 SHA Ri-na;LI Jia-yao;YE Ding-jian;ZHAI Wen-jie(Donghua University,Shanghai 200051 China;Shanghai Jiao Tong University,Shanghai 200240 China;University of Science and Technology Beijing,Beijing 100091 China)

机构地区：[1]东华大学,上海200051 [2]上海交通大学,上海200240 [3]北京科技大学,北京100091

出　　处：《电子科技大学学报（社科版）》2019年第6期33-37,共5页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

摘　　要：整合高校媒介资源,推动传统媒体和新兴媒体融合发展,是适应媒体格局深刻变化、创新高校宣传思想工作的有效途径,也是提升校园媒体引导主流舆论氛围、丰富校园文化、弘扬传播正能量的重要举措。研究立足媒体融合背景,聚焦高校新闻宣传工作新形势新要求,结合学生校园媒体使用情况调研结果,提出高校校园媒体融合的路径,将融合发展的理念贯穿到校园媒体建设发展各环节、全过程,形成高校宣传工作合力。Integrating the media resources of colleges and universities and promoting the integration and development of traditional media and emerging media is an effective way to adapt to the profound changes in the media structure and to innovate the propaganda and ideological work of colleges and universities. It is an important measure to enhance the campus media to guide the mainstream public opinion atmosphere, enrich the campus culture, and promote the positive energy of communication. Based on the background of media integration, the research focuses on the new situation and new requirements of university news propaganda work, and combines the research results of students’ campus media usage, proposes the path of university campus media integration, and intersects the concept of integrated development into all aspects of campus media construction and development. In the end, the composition forces of university propaganda work will be formed.

关 键 词：校园媒体 资源整合 媒体融合 

分 类 号：G410[文化科学—教育学]