转型期企业成长战略选择:市场导向抑或关系导向——基于复杂网络演化博弈的视角  

Strategic Choice for Enterprises in Transition: Market-oriented or Relationship-oriented? Based on Game and Evolutionary Dynamics on Complex Networks

作　　者：丁忠明[1] 李诗争[1,2] 张小雪 DING ZhongMing;LI ShiZheng;ZHANG XiaoXue(School of Finance,Anhui University of Finance and Economics,Bengbu 233030;School of Management,Hefei University of Technology,Hefei 230009;School of Management Science and Engineering,Anhui University of Finance and Economics,Bengbu 233030)

机构地区：[1]安徽财经大学金融学院,安徽蚌埠233030 [2]合肥工业大学管理学院,安徽合肥230009 [3]安徽财经大学管理科学与工程学院,安徽蚌埠233030

出　　处：《财贸研究》2019年第11期72-82,共11页Finance and Trade Research

基　　金：国家自然科学基金项目“制度逻辑、包容性领导与企业成长战略的形成及作用机制研究”(71472001);安徽省教育厅人文社科重点项目“多元制度逻辑视角下中国企业成长战略选择研究”(SK2017A0443)

摘　　要：转型期企业通常面临市场导向和关系导向两种逻辑。基于复杂网络上的演化博弈动力学,考虑企业遵循关系导向获取的资源在市场的可替代性,创新性地以重置成本作为两种逻辑转化的成本,探讨市场导向与关系导向共存环境下企业成长战略选择的边界条件。结论显示,企业选择何种逻辑作为自身成长战略受生产要素重置成本、从政府获取生产要素的成本、该生产要素在企业生产中的占比、市场上所有企业遵循市场导向产生的外部效应溢价以及选择关系导向所能获得的额外收益等因素影响,而与企业产品市场价格无关。研究还发现,在转型期市场导向和关系导向具有替代或互补效应,这对于进一步深化我国市场经济体制改革,加快高新技术产业发展具有一定的指导意义。In the transition economy,enterprises usually face two kinds of logics-market orientation and relationship orientation.This paper,considering the substitutability of resources acquired by enterprises following the relationship orientation in the market and taking the replacement cost as its transformation cost,discusses the boundary conditions of enterprises growth strategy selection under the coexistence of market orientation and relationship orientation based on game and evolutionary dynamics on complex networks.we found that enterprises actually choose what kind of logic as its strategic choice only are influenced by the replacement cost of production factors,establish the relationship with the government for factors of production cost,the proportion of the production elements in production,all enterprises on the market following the external effects caused by market-oriented premium and extra income gained by the relationship-oriented choice.The enterprise product prices has no effect on the choice of logics.We also found that market-oriented and relationship-oriented can be alternative or complementary for enterprises′growth during the transition period,which plays a guiding role in deepening China′s market economic system reform and accelerating the development of high-tech industry.

关 键 词：制度逻辑 复杂网络 演化博弈 市场导向 关系导向 

分 类 号：F270[经济管理—企业管理]