高职市场营销专业教师培训实效的提升对策分析  

Analysis on Countermeasures to Improve the Effectiveness of Training for Marketing Teachers in Vocational Colleges

作　　者：李英宣[1] Li Yingxuan(Changjiang Polytechnic,Wuhan 430074,China)

机构地区：[1]长江职业学院

出　　处：《湖北成人教育学院学报》2019年第6期38-40,共3页Journal of Hubei Adult Education Institute

摘　　要：在当今新形势下,高职市场营销专业教师对于培训有新的需求,现有的市场营销专业师资培训体系急需创新。文章分析高职市场营销专业教师的培训需求,剖析现有高职市场营销专业师资培训中存在的问题,从培训调研、培训内容、培训模式、培训方法、培训考核方面提出相应对策。Under the new situation,marketing teachers in higher vocational colleges have new demands for training,and the existing training system of marketing teachers urgently needs be innovated.This paper first analyses the training needs of marketing teachers in Higher Vocational colleges.Secondly,it analyses the existing problems in the training of marketing teachers in Higher Vocational colleges.Finally,it gives innovative paths from training research,training content,training mode,training methods and training assessment.

关 键 词：高职 市场营销专业 教师培训 

分 类 号：G715[文化科学—职业技术教育学]