企业与经销商关系管理办法探索研究  

Research on the Management of Relationship Between Enterprises and Dealers

作　　者：郭茜[1] GUO Qian(Xi’an Institute of Aeronautics,Xi’an 710077,China)

机构地区：[1]西安航空学院

出　　处：《陕西行政学院学报》2020年第1期108-112,共5页Journal of Shaanxi Academy of Governance

摘　　要：自20世纪以来,全球大部分国家和地区已全面进入市场经济发展阶段,随着信息科学技术的飞速发展和应用,消费模式也发生了巨大的变化。作为商品经济和社会分工的发展结果,商品市场正变得越来越复杂,竞争越来越激烈,每个企业都在这样的市场环境中生存并面临着更多的机遇和风险。为了成功进入、占领、巩固和拓展市场,选择正确的营销策略对每个公司都非常重要,而顾客则为其中最重要的存在要素。通常,顾客不仅仅指消费者和买家,还包括经销商。研究经销商与企业之间的关系,有助于构建这两个合作伙伴的长期共赢合作的途径。In the 21st century,mankind has entered the market economy condition,due to the rapid development of information science and technology,and consumption patterns have also changed dramatically.Modern market is becoming more complex and competitive fiercely,corporations facing many opportunities and risks.Commodity market is the development result of commodity economy and social division of labor,every enterprise surviving in this market environment.In order to successfully enter,occupy,consolidate and expand the market,choosing the right marketing strategy is very important for each company.Generally,customer not only means the consumer and buyer,but also includes dealer.This paper contributes to study in the relationship between dealers and corporations,aiming to construct a long-term win-win cooperation between those two partners.

关 键 词：顾客导向 生命周期理论 经销商 公司 

分 类 号：F272.92[经济管理—企业管理]