合作创新中组织顾客破坏性行为对组织间合作的影响机制研究  

A research on the impact mechanism of customer destructive behavior on inter-organizational cooperation in cooperation innovation

作　　者：高孟立[1] Gao Mengli(School of Management,Zhejiang Shuren University,Hangzhou 310015,Zhejiang,China)

机构地区：[1]浙江树人大学管理学院

出　　处：《科研管理》2020年第1期211-222,共12页Science Research Management

基　　金：浙江省哲学社会科学规划课题:“浙江农业社会化服务体系构建与运行机制研究:农民合作组织主导视角及实证”(15NDJC233YB,2015.01-2017.12);教育部人文社会科学研究青年基金项目:“价值共创还是价值共毁:服务创新中企业-顾客互动的‘双刃剑’影响效应研究”(19YJC630038,2019.01-2021.12);浙江省科技厅软科学研究计划一般项目:“浙江KIBS企业合作创新中机会主义行为产生机理及治理对策研究:‘双刃剑’视角”(2020C35010,2020.01-2021.12)

摘　　要：以KIBS企业与组织顾客合作创新项目为对象,从组织顾客的破坏性视角嵌入,通过问卷调查深入剖析投机性行为与不公平行为两种组织顾客破坏性行为对组织间合作的影响并揭示其具体的作用机制。结果表明:投机性行为、不公平行为对组织间合作均具有明显的负向作用;组织信任对组织间合作具有明显的促进作用,而组织冲突则具有明显的抑制作用;投机性行为通过降低组织信任、激化组织冲突的部分中介作用进而负向作用于组织间合作;不公平行为通过降低组织信任、激化组织冲突的完全中介作用进而负向作用于组织间合作。The " value co-creation" activity between enterprises and organizational customers is a key link for the survival,development and competitive advantage of knowledge-intensive Business Service(KIBS) enterprises. In cooperative innovation,there is a " symbiotic relationship" between enterprises and customers. The new place for both sides to create value is the " enterprise-customer interaction" interface. Therefore,KIBS integrates the knowledge,potential and resources of the other party through the interaction with the customers of the organization,so as to achieve value co-creation. The essence of the enterprise-customer interaction is a mode of cooperative innovation. Although the cooperative innovation of KIBS interaction between enterprises and customers in maintaining the long-term cooperation between organizations,improve the service project innovation and success rate,promoting the positive role of innovation performance levels have reached broad consensus,however there are many scholars pointed out that organization of customer interaction in addition to the benefits to the enterprise at the same time,also there are many uncertainties and opportunism behavior. Happen this destructive behavior of the main organization customers due to the particularity of KIBS enterprise service innovation,the innovation must be in the process of group customers into certain specific investment,at the same time,with the deepening of the cooperation process,belong to the professional knowledge of KIBS enterprises originally ownership gradually transferred to organize customer side,therefore,in the late cooperation organization customer will produce psychological superiority,master certain discourse,which lead to destructive behavior.Although have realized the enterprise practice,academia has pointed out the KIBS enterprise service innovation activities exist in the destructive behavior of customers,but the existing research of the organization’s customer interaction focus remains its positive role,such as enterprise to inte

关 键 词：破坏性行为 投机性行为 不公平行为 组织信任 组织冲突 组织间合作 

分 类 号：F279.23[经济管理—企业管理]