新形势下围绕顾客价值提升商业企业核心竞争力分析  

Analysis on Core Competitiveness Improvement of Commercial Enterprises Based on Customer Value

作　　者：王风国[1] Wang Fengguo(Shandong College of Economics and Business,Weifang Shandong 261011)

机构地区：[1]山东经贸职业学院,山东潍坊261011

出　　处：《山东纺织经济》2020年第1期10-12,共3页Shandong Textile Economy

摘　　要：围绕顾客价值开展商业活动,是商业企业获得核心竞争力的有效途径.本文从研究顾客价值内涵出发,探讨了新形势下顾客价值与商业企业核心竞争力之间的关系,提出围绕顾客价值提升企业核心竞争力的有效举措.It is an effective way for commercial enterprises to obtain core competitiveness to develop business activities around customer value.Based on the study of the connotation of customer value,this paper discusses the relationship between customer value and the core competitiveness of commercial enterprises in the new situation,and puts forward the concept of customer value effective measures to improve the core competitiveness of enterprises around customer value.

关 键 词：顾客价值 核心竞争力 分析 

分 类 号：F270[经济管理—企业管理]