应用型本科院校《公共关系学》课程考核方式改革研究——基于四川某外语类独立学院的实践与探索  

Research on the Reform of the Course Assessment Method of“Public Relations”in Applied Undergraduate Colleges and Universities——Based on the Practice and Exploration of an Independent Foreign Language Institute in Sichuan

作　　者：陈瑜[1] Yu Chen(Chengdu Institute Sichuan International Studies University,Chengdu,Sichuan,611844,China)

机构地区：[1]四川外国语大学成都学院,四川成都611844

出　　处：《教学方法创新与实践》2020年第1期183-185,共3页Innovation and Practice of Teaching Methods

摘　　要：如今,中国大部分应用型本科院校开设《公共关系学》课程,尽管该课程是管理类、商务类的核心课程,但是大多数情况下该课程的考试考核形式较为落后和单一,不能充分适应应用型本科院校的人才培养目标。因此,本文从《公共关系学》课程概述出发,结合课程改革的必要性和重要性,对该课程的考核方式提出了多种优化方案和建议措施。Nowadays,most applied undergraduate colleges and universities in China offer the course of“Public Relations”.Although this course is a core course in management and business,in most cases the examination form of this course is relatively backward and singular,which cannot fully meet the talent training goals of applied undergraduate colleges.Therefore,starting from the overview of the public relations course,combined with the necessity and importance of the curriculum reform,this paper puts forward a variety of optimization schemes and suggestions for the assessment methods of the course.

关 键 词：应用型本科院校 公共关系学 课程考核方式改革 

分 类 号：G64[文化科学—高等教育学]