招生管理理念与招生效果的因果关系研究  

The Study about the Cause-Result Relationship Between Leaders’ Idea of Recruitment Management and Recruitment Performance of Higher Vocational Technical College

作　　者：常江[1] 叶婷婷 李晓霞[3] Chang Jiang;Ye Tingting;LI Xiaoxia(Department of Ideology and Politics,Shangrao Vocational Technical College,Shangrao 334109;Teaching Afairs Office,Shangrao Normal University,Shangrao 334001;Adult Education Office,Shangrao Vocational Technical College,Shangrao 334109)

机构地区：[1]上饶职业技术学院思政部,江西上饶334109 [2]上饶师范学院教务处,江西上饶334001 [3]上饶职业技术学院成人教育处,江西上饶334109

出　　处：《山东高等教育》2020年第1期28-35,共8页Review of Higher Education

基　　金：2016年江西省高校人文社会科学研究青年基金项目“高职院校改革与发展的实证调查:招生管理的研究视角”(JY162035)。

摘　　要：采用单组前后测的方法,对案例高职学院领导者招生管理理念与该校招生效果之间的因果关系进行了前实验研究。经过四年的干预实验,发现案例学校生源数量增长显著;生源质量没有显著提升;生源结构有一定的优化,但优化不显著。招生管理理念的转变能够使该校招生效果发生积极变化,其哲学基础应建立在Y理论之上,对教师的人性采取"自我实现人"假设,为教师在招生宣传上实现自身价值提供良好的平台。Based on the background of the transition of leaders’ idea of recruitment management at college under observation, which adopts single-group pre/post-test design, has carried out a pre-experimental research about the cause-result relationship between leaders’ idea of recruitment management and recruitment performance. After four-year-intervention, we found that the number of freshmen has increased significantly;the quality of freshmen has scarcely improved;and the constitution of freshmen has optimized to some extent, but the optimization is not significant. On the whole, the transition of leaders’ idea of recruitment management could improve the recruitment performance at case college. We hold that leaders’ philosophical foundations of recruitment management should keep being based on Theory Y, and adopt "self-actualization assumption" to teachers’ nature, to support a better platform for them to achieve self-worth in the respect of recruitment.

关 键 词：高职院校 招生管理 单组前后测 

分 类 号：G717[文化科学—职业技术教育学]