浅析跨境电商背景下高校商务英语专业的教学改革——以商务英语专业学生课程改革为例  

On the Teaching Reform of Business English Major in Colleges and Universities under the Background of Cross-border E-commerce--Take the Curriculum Reform of Business English Majors as an Example

作　　者：常照辉 石满霞[1] Chang Zhaohui;Shi Manxia(Qingdao University of Technology,Qindao College)

机构地区：[1]青岛理工大学琴岛学院

出　　处：《现代教育论坛》2020年第1期32-33,共2页Modern Education Forum

基　　金：2019年山东省高等教育研究项目“高校跨境电商人才专业技能与创新创业能力培养的有机融合研究”(编号19GDJ001)。

摘　　要：跨境电子商务借助于互联网平台,克服传统国际贸易中地理因素的制约、语言沟通的障碍以及支付方式的不便,为满足国内“海淘”消费市场的需求以及助力“中国制造”走向世界都起到了极为重要的作用。跨境电子商务的崛起推动了外贸企业的转型升级,同时也面临着相关专业领域人才严重短缺的现象,因此亟需加强高校相关专业的课程建设和培养模式的完善。With the help of the Internet platform,cross-border e-commerce overcomes the constraints of geographical factors,language communication barriers and inconvenience of payment methods in traditional international trade,it has played an extremely important role in meeting the needs of the domestic"haitao"consumer market and helping"Made in China"to go to the world.The rise of cross-border e-commerce has promoted the transformation and upgrading of foreign trade enterprises,at the same time,it also faces a serious shortage of talents in related professional fields,therefore,it is urgent to strengthen the course construction and training model of related majors in universities.

关 键 词：跨境电商 商务英语专业 教学改革 

分 类 号：H31[语言文字—英语]