新冠肺炎疫情对高校招生宣传的影响及应对策略  

The Impact and Coping Strategies for Enrollment Propaganda in Colleges and Universities under COVID-19 Epidemic

作　　者：姚华儿[1] YAO Huaer(Zhejiang Institute of Economics and Trade,Hangzhou 310018,China)

机构地区：[1]浙江经贸职业技术学院,杭州310018

出　　处：《中国考试》2020年第6期63-67,共5页journal of China Examinations

基　　金：2020年浙江省教育科学规划“疫情与教育”专项课题“新冠肺炎疫情下提升高校招生宣传实效性研究”(2020YQJY587)。

摘　　要：对浙江省20余所高中3 453份高三考生的问卷调查发现,2020年初开始的新冠肺炎疫情对高校招生宣传工作产生不利影响,表现在目前采用的线上招生宣传的平台、内容和方式与考生的实际需求有差距,特别是招生宣传的媒介、精度、频度难以适应新要求。据此,建议围绕强化高校招生宣传服务,从招生宣传平台立体化、内容精准化、服务常态化等方面入手,全面提升招生宣传的系统性、针对性和实效性。In 2020, COVID-19 epidemic had a significant negative effect on the recruit works of colleges and universities according to our survey of 3,453 senior high school students in 20 schools in Zhejiang Province.Pervious pattern of recruiting such as on-line recruiting platforms, contents and forms, especially in media,accuracy and frequency, cannot meet the students’ demands. Based on this, it is suggested to strengthen the enrollment publicity service in colleges and universities, starting from the three-dimensional enrollment publicity platform, accurate content, normalized service and other aspects to comprehensively improve the system, pertinence and effectiveness of enrollment publicity.

关 键 词：高考 高校招生 招生宣传 新冠肺炎疫情 

分 类 号：G405[文化科学—教育学原理]