“亲和力”视域下高校思政课网络话语权建构研究  

Research on the Construction of Discourse Power of Ideological and Political Courses in Universities from the Perspective of"Affinity"

作　　者：邓黎颜[1] DENG Liyan(Party Committee Office,North Sichuan Medical College,Nanchong Sichuan 637000,China)

机构地区：[1]川北医学院党委办公室,四川南充637000

出　　处：《乐山师范学院学报》2020年第5期114-118,共5页Journal of Leshan Normal University

基　　金：四川省大学生思想政治教育研究中心资助项目“新时代高校思政教育网络话语权多维构建”(CSZ18044);四川省教育发展研究中心资助项目“高校全员育人机制的构建与实践”(CJF17018);2019年南充市化育公共服务发展研究中心资助项目“高校体育文化育人系统构建研究”(NCTY19B02)。

摘　　要：“亲和力”与“思政课网络话语权”深度融合是高校思政工作高质量开展的基石,受网络语言碎片性与海量性、网络意识形态多元性与渗透性、网络舆论生态复杂性与多变性等因素影响,思政课网络话语亲和力不足,话语权建设面临巨大挑战。从话语理念体现亲和力、话语内容彰显亲和力、话语队伍增强亲和力以及话语保障赋予亲和力入手,有利于提升思政课亲和力,筑牢思政课网络话语权。The deep integration of"affinity"and"online discourse power of ideological and political courses"is the cornerstone of the high-quality development of ideological and political work in colleges and universities.Influenced by such factors as the fragmentation and great capacity of online language,the diversity and permeability of online ideology,and the ecological complexity and variety of online public opinion,the online discourse affinity of ideological and political courses is insufficient,and the construction of discourse power is facing great challenges.Starting from the discourse concept reflecting affinity discourse content highlighting affinity discourse team enhancing affinity and discourse guarantee endowing affinity,it is conducive to improving affinity of ideological and political courses and building a firm network discourse power of ideological and political courses.

关 键 词：思政课 亲和力 网络话语权 

分 类 号：G641[文化科学—高等教育学]