宁夏银川市葡萄酒产业现状调查与发展分析  

Investigation and Development Analysis of Wine Industry in Yinchuan City,Ningxia

作　　者：王用三 刘世松[1] WANG Yongsan;LIU Shisong(School of Enology,Binzhou Medical University,Yantai 264003,Shandong,China)

机构地区：[1]滨州医学院葡萄酒学院,山东烟台264003

出　　处：《酿酒》2020年第3期8-14,共7页Liquor Making

基　　金：国家级大学生创新创业训练计划项目“重走丝绸之路——葡萄酒游学项目”(201810440054X)。

摘　　要：目前我国葡萄酒产业已进入转型升级的关键时期,十大葡萄酒产区相继进入发展新态势。近年来,宁夏贺兰山东麓葡萄酒产区备受瞩目,在国内外众多葡萄酒赛事上屡获大奖,产区知名度、美誉度、国际影响力不断提升。基于对贺兰山东麓银川产区实地调研,根据银川市葡萄酒产业发展的背景、现状、特征,做出银川产区发展SWOT分析,围绕充分发挥当地政府职能、产区核心优势,提高产区品牌影响力、市场竞争力,加快落实“创新驱动”和“融合发展”产区发展战略等进行分析讨论,努力打造银川国际葡萄酒之都,构建银川市葡萄酒智能生态圈,推进银川市葡萄酒产业可持续健康发展。At present,Chinese wine industry has entered a critical period of transformation and upgrading,and the major of ten wine producing areas have entered a new trend of development one after another.In recent years,the wine producing area in the eastern foot of Helan Mountain in Ningxia has attracted much attention,and has won many awards at home and abroad,It has enhanced the popularity,reputation and international influence of the producing area.Based on the field investigation of Yinchuan production area in the eastern foot of Helan Mountain,according to the background,currently situation and characteristics of Yinchuan wine industry development,reachs SWOT analysis on the development of Yinchuan producing area,focusing on giving full play to the functions of the local government and the core advantages of the producing area.To improve the brand influence and market competitiveness of the producing areas,speed up the implementation of the producing areas,development strategy of"innovation-driven"and"integrated development",and strive to build the international wine capital of Yinchuan,and construct the wine intelligent ecosystem of Yinchuan City.Promote the sustainable and healthy development of Yinchuan wine industry.

关 键 词：银川市 葡萄酒产业 产区发展 调研分析 可持续 

分 类 号：TS262.6[轻工技术与工程—发酵工程]