基于服务学生“双创”能力培养的“食品市场营销”课程设计和开发  

Design and Development of Food Marketing Course Based on the Cultivation of Students'Innovative and Entrepreneurial Ability

作　　者：曲爱玲[1] 句荣辉[1] 罗红霞[1] 李淑荣[1] 王雪松[1] 柳青[1] 刘小飞[1] 杨永杰[1] 马长路[1] QU Ailing;JU Ronghui;LUO Hongxia;LI Shurong;WANG Xuesong;LIU Qing;LIU Xiaofei;YANG Yongjie;MA Changlu(Beijing Vocational College of Agriculture,Beijing 102442,China)

机构地区：[1]北京农业职业学院,北京102442

出　　处：《农产品加工》2020年第12期102-104,共3页Farm Products Processing

基　　金：全国轻工职业教育教学指导委员会2018年度课题(QGHZW2018069);全国食品工业职业教育教学指导委员会教学研究与实践项目(SH212);北京农业职业学院教学改革研究项目(2017015,2017023,2017001);北京市财政支持特高校建设专项“食品营养与安全应用技术协同创新中心项目”(PXM2020-157102-000025);万人计划教学名师特支项目(201811)。

摘　　要：为了解企业对具备“双创”能力“食品市场营销”人才需求的现状,通过问卷调研的方式对食品类相关企业进行了调研。通过对调研的信息统计分析,并结合当前企业对高职院校培养食品类人才“双创”能力的需求,分析“食品市场营销”课程的教育现状,对课程标准进行设计,为高职院校“食品市场营销”课程教学改革提供借鉴和参考的同时,使食品专业学生对企业市场营销类人才需求的方向有进一步了解。In order to understand the current situation of enterprises'demand for Food Marketing talents with innovative and entrepreneurial ability who graduate from higher vocational colleges,the food-related enterprises were investigated by questionnaire.Based on the statistical analysis of the survey information and combined with the current demand of enterprises for the cultivation of double innovation ability of food talents in higher vocational colleges,the current situation of education of Food Marketing course was analyzed,and the curriculum standard of Food Marketing course was designed.This paper could provide reference for the teaching reform of Food Marketing course in higher vocational colleges.At the same time,students majoring in food industry had a better understanding of the direction of the demand for enterprise marketing talents.

关 键 词：“双创”能力 食品市场营销 问卷调研 设计与开发 

分 类 号：G642[文化科学—高等教育学]