传统文化在茶文创产品中的设计与应用——以“保靖黄金茶创意时辰茶”设计实践为例  

The Design and Application of Traditional Culture in Tea Cultural and Creative Products——Take the Design Practice of Baojing Golden Creative Time Tea as an Example

作　　者：王佩之[1] Wang Pei-zhi(School Landscape Architecture and Art Design,Hunan Agricultural University,Changsha,Hunan,410028)

机构地区：[1]湖南农业大学风景园林与艺术设计学院,湖南长沙410028

出　　处：《湖南包装》2020年第3期52-54,共3页

摘　　要：以湖南"保靖黄金茶"为例,通过传统文化挖掘、古用时辰创意、整合(黑茶、白茶、红茶、绿茶)饮茶健康模式,为湘西保靖县设计一套文创产品模块,为提升茶品牌升级、茶销售用户体验提供了创新思路。在未来文旅融合发展下,通过对传统文化挖掘和地域产品特色进行充分融合,将物质资源转化为符合市场需求的有形产品,而非物质文化资源融入产品用户体验并通过产品传播,增强当地人在文化实践中的文化自信,提高农产品的高额附加值,提升当地农产品的品牌销售度。Taking Hunan"Baojing Golden Tea"as an example,through the traditional culture mining,ancient time creativity,integration(dark tea tea,white tea,black tea,green tea)drinking tea health model,we designed a set of cultural and creative product modules for Baojing County of Xiangxi,to innovative ideas for upgrading tea brand upgrades and tea sales user experience.Under the integrated development of cultural and tourism in the future,through the full integration of traditional cultural mining and regional product features,the material resources will be transformed into tangible products that meet market needs,and non-material cultural resources will be integrated into the product user experience and through product dissemination,local people will be strengthened.Cultural self-confidence in cultural practice improves the high value-added of agricultural products and enhances the brand sales of local agricultural products.

关 键 词：传统文化 茶文创产品 保靖黄金茶 时辰 

分 类 号：TS272[农业科学—茶叶生产加工] TB472[轻工技术与工程—农产品加工及贮藏工程]