移动新技术媒体在成人高校招生中的应用  

Application of mobile new technology media in adult college enrollment

作　　者：樊梅[1] Fan Mei(Sichuan Radio and TV University,Chengdu 610073,China)

机构地区：[1]四川广播电视大学,四川成都610073

出　　处：《无线互联科技》2020年第9期149-150,共2页Wireless Internet Technology

摘　　要：利用移动新技术,通过社交媒介进行宣传招生,可以扩大学校在公众中的影响力,提高认可度。采用新媒体招生宣传,需要构建合理的招生机制,熟悉新媒体营销的基本方法,策划出能吸引学员关注的营销活动,引导学生参与招生信息的传播,促进学校招生工作的低投入和高效益。文章对移动新技术媒体在成人高校招生中的应用进行分析。Using new mobile technology to promote enrollment through social media can expand the influence of schools in the public and enhance recognition.Using new media enrollment propaganda,we need to build a reasonable enrollment mechanism,be familiar with the basic methods of new media marketing,plan marketing activities that can attract students’attention,guide students to participate in the dissemination of enrollment information,and promote the low investment and high efficiency of school enrollment work.This paper analyzes the application of mobile new technology media in adult college enrollment.

关 键 词：成人高校 招生 新技术媒体 

分 类 号：G724[文化科学—成人教育学]