高校留学生微信公众号的应用与改良措施研究  

Application and Improvement of WeChat Subscriptions for Foreign Students in Universities of China

作　　者：王燕娟 方小卿[1] WANG Yan-juan;FANG Xiao-qing(School of Foreign Languages,Zhejiang University of Science&Technology,Hangzhou 310000,China)

机构地区：[1]浙江科技学院外国语学院,浙江杭州310000

出　　处：《电脑知识与技术》2020年第20期94-95,106,共3页Computer Knowledge and Technology

基　　金：2019国家级大学生创新创业训练计划项目(项目编号:201911057045)。

摘　　要：随着微信在高校留学生群体中得到广泛应用,微信公众号因为传播精准、操作便捷受到广大留学生的欢迎。众多高校留学生管理部门也顺应时代,为留学生建立了微信公众平台。如何创新高校留学生微信公众平台,提升留学生满意度值得探讨。通过调查部分高校留学生微信公众平台,分析其推送内容,总结出高校留学生微信公众平台在高校中的应用现状,并借鉴网络问卷调查,分析高校留学生微信公众平台的改良策略。The App WeChat has gained its popularity among foreign students in China with its accuracy in delivery and convenience in operation.With its advantages,many international student administrative departments in Chinese universities have established free WeChat subscriptions for international students.How to innovate in free WeChat subscriptions to better serve international stu⁃dents is an issue worth exploring.This paper analyzes the application of these subscriptions in Chinese colleges and universities through the close reading of their contents within nearly a year and puts forward some practical methods to improve the WeChat subscriptions for international students through a questionnaire survey analysis of international students.

关 键 词：来华留学生 微信公众号 应用 改良措施 

分 类 号：G206[文化科学—传播学]