高职学生转专业的动机与诱因分析——基于质化合作的研究视角  

Analysis of Causing Factors Driving Higher Vocational Students to Change Their Majors:A Qualitatively Collaborative Perspective

作　　者：王智威 孙欣[2] 权欣 朱绮君 WANG Zhi-wen;SUN Xin;QUAN Xin;ZHU Qi-jun(Shenzhen Polytechnic,Shenzhen Guangdong 518055,China;Tsinghua University,Beijing 100084,China;Nova Southeastern University,State of Florida America;Guangdong Pharmaceutical University,Guangzhou Guangdong 510006,China)

机构地区：[1]深圳职业技术学院,广东深圳518055 [2]清华大学,北京100084 [3]诺瓦东南大学,美国佛罗里达州33314 [4]广东药科大学,广东广州510006

出　　处：《职业教育研究》2020年第10期75-80,共6页Vocational Education Research

摘　　要：深入分析高职学生转专业的动机和诱因是重建学生学习自信心的重要举措。文章基于质化定性合作解释研究方法,从13位研究对象身上收集到了丰富的研究数据。研究结果显示,专业自身的品牌形象是吸引高职学生转专业的重要的外部诱因之一。而专业的品牌形象建设,尤其是针对在读学生的形象建设,是众多高职院校专业建设忽略的一个部分。高职学生的低自我效能感在高职学生转专业中发挥了重要作用。It has become a common phenomenon that many students at vocational schools choose to change their majors in China,while little is known about their motivation and causing factors.With a qualitatively collaborative interpretive approach,this research project aims at filling this academic gap and establish a solid research foundation for future studies in this field.13 research participants have contributed their experiences and thoughts to this research project.The findings are important and valuable,as the image of programs is identified to play an important role in attracting students to change their major.and the brand image construction of the major is especially aimed at the image construction of the students.It is a part of the professional construction of many higher vocational colleges.The low self-efficacy of higher vocational students plays an important role in the transfer of higher vocational students.

关 键 词：高职学生 转专业 定性研究 专业品牌建设 

分 类 号：G715[文化科学—职业技术教育学]