依托朗读形式对家长开展有声阅读推广的创新实践——以“孝感朗读者”活动为例  

On Practice of Audio Reading Promotion Service Based on the Form of Book Reading--Taking the Activity o f“Xiaogan Readers”as an Example

作　　者：吴波 WU Bo(The Library of Hubei Engineering University,Hubei Xiaogan 432000)

机构地区：[1]湖北工程学院图书馆,湖北孝感432000

出　　处：《高校图书情报论坛》2020年第3期39-43,共5页ACADEMIC LIBRARY AND INFORMATION TRIBUNE

基　　金：2018年湖北省高校图工委科研基金项目“‘互联网+’背景下交互式阅读推广及其效果评价研究”(编号:2018YB08);中国图书馆学会2018年阅读推广课题“基于社会网络的阅读推广影响力研究”(编号:YD2018B44)阶段性研究成果之一。该文荣获湖北省第二届“髙校图书馆员科研创新能力大赛”三等奖。

摘　　要：依托朗读形式引领家长参与有声阅读具有重要作用,利用微信平台发起家长参与有声阅读活动是阅读推广工作的一个创新。孝感朗读者以贴合大众需求、注重参与体验的方式,创建了四个有声阅读栏目.在专业团队的管理和指导下,家长通过微信小程序、录音技巧参与有声阅读,解决了传统阅读推广活动中家长参与体验不够的问题,扩大了阅读推广的影响效果。具体介绍了活动背景、目的、管理、设计、效果及朗读活动对家长开展有声阅读推广的启示。Leading parents to participate in audio reading plays an important role by means of book reading.It shows great innovation in reading promotion to initiate parents to engage in audio reading activities by using WeChat platform.To cater to the public demand,strengthen the participants"experience,the u Xiaogan readers" has created four audio reading sections.Under the management and guidance of a professional team,the parents involve in audio reading through WeChat applet and recording techniques,which has solved the problem of participants'inadequate experience in traditional reading promotion activities,and has expended the influence of reading promotion.In this paper,we introduce the background,purpose,management,design,effect of the reading activity,and the enlightenments of the activity on parents to carry out audio reading promotion.

关 键 词：朗读 有声阅读 阅读推广 微信 

分 类 号：G252[文化科学—图书馆学]