投资效率视角下产品市场竞争力与饲料企业经营关系研究  

Research on the relationship between product market competitiveness andfeed enterprise management from the perspective of investment efficiency

作　　者：张宇[1,2] 李雨[3] ZHANG Yu;LI Yu(Liaoning University,Shenyang,Liaoning Province 110036,China;Liaoning provincial college of communications,Shenyang,Liaoning Province 110122,China;Liaoning police judicial Administration Academy,Shenyang,Liaoning Province 110161,China)

机构地区：[1]辽宁大学,辽宁沈阳110036 [2]辽宁省交通高等专科学校,辽宁沈阳110122 [3]辽宁公安司法管理干部学院,辽宁沈阳110161

出　　处：《中国饲料》2020年第21期109-112,共4页China Feed

摘　　要：在我国经济发展进入新常态,供给侧改革的大背景下,饲料产业也由快速发展阶段进入转型升级阶段。这一阶段,围绕产品构筑核心竞争力是饲料企业的主要战略,但在消化过剩产能的同时,研发高技术含量的产品又需要充足的资金和人力投资,对企业的资金投资效率要求很高。基于这一现状,从投资效率的视角出发,本文首先分析了饲料企业产品市场竞争的现状。其次,对现状背后反映出的饲料企业经营与投资的问题进行了剖析。最后,针对饲料企业如何提高投资效率,构筑产品核心竞争力提出了建议。As China's economic development entering a new normal and supply-side reforms,the feed industry has also entered a stage of transformation and upgrading from rapid development.At this stage,building core competitiveness around products is the main strategy of feed companies.However,while digesting excess production capacity,the development of high-tech products requires sufficient capital and human investment,which requires high investment efficiency of the company's limited capital.Based on this situation,from the perspective of investment efficiency,this article first analyzed the current situation of product market competition in feed enterprises.Secondly,it analyzed the problems of feed enterprise operation and investment that connected to the current situation.Finally,suggestions were made to feed companies on how to improve investment efficiency and build the core competitiveness of products..

关 键 词：投资效率 产品竞争力 饲料企业 

分 类 号：F27[经济管理—企业管理]