比较视野中的增强现实应用趋向与地缘美学  

Application Trend of Augmented Reality and Geo-aesthetics in Comparative Vision between VR&AR

作　　者：姜申[1] Jiang Shen(Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学,北京100875

出　　处：《艺术与设计（理论版）》2020年第10期77-79,共3页Art and Design

基　　金：教育部“十三五”教育科研规划课题“虚拟现实、增强现实环境下的教学模式探索与比较研究”(JKY9206)。

摘　　要：在信息设计中强调社交,是媒介数字化提升受众粘性的重要议题。从这个角度看,AR更加社会化,而VR则更加专注于营造沉浸式体验。不论是虚拟沉浸在视觉意象中所实现的聚身性包裹,还是增强现实在地缘实境中所呈现的视觉增益,它们最终都指向"人的延伸"。文章由VR与AR的比较视野切入,尝试探讨增强现实参与生活情境的新趋向,聚焦增强现实在提升可视化生活逻辑、营造地缘美学、拓展景观增益以及重塑时间印象等方面的实践经验,并梳理其应用价值。Emphasizing social communication in information design is an important issue for media digitalization to enhance audience stickiness.From this perspective,AR is more social,while VR is more focused on creating immersive experience.Whether virtual immersion in the visual image of the package,or augmented reality in the geographical reality of the visual gain,they all point to"human extension".From a comparative perspective of VR and AR,this paper attempts to explore the new trend of augmented reality participating in life situations,focusing on the practical experience of augmented reality in improving visual life logic,building geo aesthetics,expanding landscape gain and reshaping time impression.

关 键 词：增强现实 地缘美学 景观增益 应用趋向 

分 类 号：TP[自动化与计算机技术]