高校学生团体微信公众平台的推广与管理  

Promotion and Management of WeChat Public Platform for College Student Groups

作　　者：黄让 HUANG Rang(School of Tourism and Culture, Yunnan University, Kunming 674199, China)

机构地区：[1]云南大学旅游文化学院,昆明674199

出　　处：《长春大学学报》2020年第10期51-54,共4页Journal of Changchun University

基　　金：云南省教育厅科学研究基金项目(2019Y0217)。

摘　　要：微信作为当下比较流行的信息交流工具与平台,为高校教学管理提供了诸多的便利,高校学生团体微信公众平台便是其在高校中常见的形式。为了提升学生团队管理工作的精准性和实效性,高校学生团体微信公众平台也要与时俱进,最大限度地发挥微信公众号的优势。针对目前高校学生团体管理面临的现状,结合微信公众平台的优势以实现更高的管理效率,使其与高校学生团体工作有效互动融合,从而丰富校园文化和提升学校形象。WeChat as popular tools and platform for the exchange of information offers many conveniences for teaching management in colleges and universities,and WeChat public platform of student groups is a common form.In order to improve the precision and efficiency of student groups’management work,WeChat public platform also should keep pace with the times and take the advantage of WeChat public number maximally.From this perspective,this paper analyzes the current situation of student groups’management work in colleges and universities,and combines the advantages of WeChat public platform to achieve higher management efficiency,making it interact with student groups’management work,so as to enrich campus culture and enhance school image.

关 键 词：微信公众平台 学生团体 高校 推广 管理 

分 类 号：G640[文化科学—高等教育学]